MACH Achieves 100% Accuracy in Travel eSIM Detection

Travel eSIM and Subscriber Churn

Travel eSIMs present an attractive option for subscribers as opposed to traditional international roaming. An eSIM subscription can cost as much as 60% less than a traditional roaming plan from the subscriber’s home operator. This highly competitive pricing is the primary factor driving more subscribers to turn to Travel eSIMs. More and more eSIM providers and Mobile Virtual Network Operators (MVNOs) are attracting users away from traditional operators with this low-cost, convenient option.

Travel eSIMs are here to stay; their low cost attracts users, and industry-disruptors can afford to offer them. What effect is this having on operators’ roaming revenues?

The affordability of Travel eSIM presents a churn risk for operators. Users are migrating to eSIMs at a rising rate, resulting in an industry-wide decrease in roaming revenues. In response, operators have taken new approaches to their commercial agreements to attempt to monetize eSIM traffic on their networks. According to Kaleido Intelligence, 45% of MNOs are already partnering with Travel eSIM providers to turn this revenue loss into a growth opportunity. Specific, data-centric wholesale roaming agreements are providing operators with a long-term solution to the rise of Travel eSIM.

Travel eSIM Monetization Relies on Detection

The key to implementing successful commercial agreements for Travel eSIM, as well as silent roamers and Internet of Things (IoT) traffic, starts with detection. The greatest challenge to monetizing Travel eSIMs, and thereby capturing this incredible opportunity for revenue growth, is effectively analyzing data to detect the Travel eSIM traffic on your network. At MACH, we have invested significantly in our ability to help operators address this issue. Our automated solution analyzes the vast amounts of roaming data collected in the charging and settlement process and identifies subscriber profiles associated with Travel eSIM behavior. The system validates whether the IMSIs detected are declared as Travel eSIMs within discount or BCE agreements. This enables operators to:

• Identify potential contract discrepancies in real time,
• Ensure compliance with commercial terms,
• Protect against revenue leakage from undeclared Travel eSIM usage.

To cover the accuracy limits of traditional data pattern detection, we are now offering a test service capable of detecting Travel eSIM traffic with 100% accuracy. Travel eSIM is poised to play a significant role in the future of roaming. Operators who embrace this opportunity remain agile, providing their subscribers with increased flexibility and a more seamless user experience. MACH’s detection capabilities give our partners an unrivaled ability to execute on their commercial strategies and to effectively capture the Travel eSIM opportunity going forward.

To learn more about how MACH can help you capitalize on this long-term roaming opportunity, contact us at mach.connects@mach.com.